He worked for Yokoi, and one of his first tasks was to design the casing for several of the Color TV-Game consoles.
Miyamoto went on to create, direct and produce some of Nintendo's most famous video games and become one of the most recognizable figures in the video game industry. Nintendo had some small success with this venture, but the release of Donkey Kong in 1981, designed by Miyamoto, changed Nintendo's fortunes dramatically.
The handmade cards soon became popular, and Yamauchi hired assistants to mass-produce cards to satisfy demand.
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He then acquired the license to use Disney characters on playing cards to drive sales. The company then began to experiment in other areas of business using newly injected capital during the period of time between 19. It also set up a love hotel chain, a TV network, a food company (selling instant rice) and several other ventures.
In 1963, Yamauchi renamed Nintendo Playing Card Co. In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time.
is a Japanese multinational consumer electronics and video game company headquartered in Kyoto.
Nintendo is one of the world's largest video game companies by market capitalization, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.
Despite some successful products, Nintendo struggled to meet the fast development and manufacturing turnaround required in the toy market, and fell behind the well-established companies such as Bandai and Tomy.