Lisa Guennifa, associate director of Elect, said: ‘Alex was super-eager to be matched.
If you are 25 you can have two dates a week ,but when you are in your 40s with specific requirements it is more difficult.’Asked whether she accepted that while he may have paid another less upmarket agency a fee, that was not the same thing as having paid to join Elect, Ms Guennifa said: ‘We don’t judge people on their assets.’‘I don’t personally take credit for successful relationships between two people,’ she said.
‘We have set the standard in discreet, selective and personalised introductions.’The firm, or ‘niche introduction agency for attractive professionals’ as it described itself, even offered a special service for the over-40s and the company boasted it had been featured in glossy magazines including Grazia and Cosmopolitan.
It also claimed that all its consultants, as staff were called, were trained in neuro-linguistic programming, or NLP – a psychotherapy technique based on the connection between neurological processes and language – and this technique was used when potential members were interviewed.
In further emails, she found out that he had only been divorced for two months.