Shuhei Yoshida, President of Sony Computer Entertainment Worldwide Studios revealed that his studio, despite usually being more involved with software, had a continued role in future hardware development at the time.
In December, Sony Computer Entertainment CEO Kazuo Hirai stated that Sony aimed to appeal to a wide demographic of people by using multiple input methods on future hardware; buttons and joysticks for traditional handheld game system users, and touchscreens for smart phone users.
A concentrated effort to attract smaller, indie developers in the West, combined with strong support from mid-level Japanese companies, helped keep the platform afloat.
While this led to less diversity in its game library, it did garner strong support in Japanese-developed role-playing video games and visual novels alongside a wealth of Western-developed indie games, leading it to become a moderate seller in Japan, and build a smaller, yet passionate userbase in the West.
In fact my notes on the e Bay sale of video some years back are: “Balding daddy Nick Rodgers is in the middle of shooting a porno with Latin hottie Melchor when he gets his call to perform.