That January, channel 9 dropped Fox's Saturday night lineup; By the early 1990s, Fox had exploded in popularity; it had begun carrying strong shows that were starting to rival the program offerings of the "Big Three" networks, and had just picked up the broadcast rights to the NFL's National Football Conference. (with the two-hour premiere of Star Trek: Voyager), with channel 9 becoming a UPN owned-and-operated station due to Chris-Craft/United's ownership stake in the network—making it the second network-owned station in the Twin Cities (alongside CBS-owned WCCO-TV).
Over time, it became one of the most successful and profitable independent stations in the country.
KMSP went through another ownership change on June 9, 1981, when 20th Century-Fox spun off United Television as an independent company owned by Fox shareholders; the transaction was approved alongside the $700 million sale of 20th Century-Fox to Marvin Davis.
with much of the station's programming having been acquired from WTCN-TV.
To emphasize that the station's programming decisions would be influenced by viewers instead of a network, KMSP rebranded itself as "Receptive Channel 9", and an antenna was shown atop the station's logo in station identifications.
The station grew out of an AM station, KEYD (1440 AM, now KYCR), with which it was co-owned until mid-1956.