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When I launched my first app in the app stores a few years back, I thought the app was so awesome that it would get a lot of downloads. Well, in actuality, the opposite happened – there were only a few downloads each day.
Frustrated, I turned to paid advertisement campaigns.
Don’t be tempted to use a popular, but irrelevant keyword to your apps.
You want your apps to be found by users who will actually download and enjoy your apps.
App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings.